How to Recruit Influencers from TikTok and Instagram (Without Paying an Agency a Fortune)

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You don’t need a talent agency, overpriced platform, or celebrity endorsement to get influencers promoting your brand.

You just need a solid strategy, a little hustle, and the right tools to do it yourself.

TikTok and Instagram are filled with creators looking for brand deals—they just don’t want to work with brands that ghost them, underpay them, or make the process a nightmare.

Let’s break down exactly how to find, pitch, and recruit influencers that actually drive results (plus a DIY section at the end so you can get started today).

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Why You Should Be Recruiting Influencers Right Now

• They drive sales. Especially when you turn them into affiliates who earn commissions.
• They create content you can reuse in ads, emails, and on-site.
• They already have trust with your target audience. You don’t have to build it from scratch.

And the best part? You don’t need a massive budget. You just need a repeatable, respectful outreach process.

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How to Find the Right Influencers

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1. Use the Native Search Bar (Seriously)

On both TikTok and Instagram, search keywords or hashtags related to your product.
If you sell wellness supplements, try:

• #guthealth
• #greenspowder
• #wellnesstips

Then filter by most recent or most liked to find creators who are active and already making relevant content.

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2. Check Out Who’s Promoting Your Competitors

Go to your competitors’ pages and see who tags them or shows up in their branded hashtags.
These creators already work with similar brands—and they’re open to partnerships.

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3. Look at Micro-Creators (Under 50k Followers)

These are often your best-performing partners. They’re hungry, they convert better, and they’re less expensive.
A creator with 15K followers and great engagement can beat an influencer with 300K and a disengaged audience any day.

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How to Pitch Creators (Without Sounding Like a Bot)

Your DM or email doesn’t need to be complicated. It just needs to be human. Here’s a simple script that actually works:

Subject Line (if emailing): Love your [niche] content — partnership idea

Message:
Hey [Creator Name],

I run [Brand Name] — we make [what you sell] that helps [your value prop]. I came across your TikTok/Instagram and loved your post on [specific topic they covered].

Would you be open to a paid collaboration + affiliate setup? I’d love to get our product in your hands and see if it’s a fit for your audience.

No pressure if not! Either way, keep up the awesome content.

– [Your Name]

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Pro Tips That’ll Set You Apart

✅ Keep it short. Nobody wants a wall of text.

✅ Mention something specific. It proves you’re not spamming.

✅ Give them a reason to care. What’s in it for them? Paid collab? Free product? Rev share? Make it clear.

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DIY Influencer Recruiting Setup

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Step 1: Make a Creator-Friendly Landing Page

Set up a simple affiliate or creator signup page. Tools like Jump make this stupid easy—you can customize branding, track links, and automate payouts.

Step 2: Create a Basic Creator Kit

Include:

• 2–3 high-res product photos
• Short brand bio
• Examples of past UGC (if you have it)
• Talking points or benefits to highlight

This makes it easier for creators to promote you with confidence.

Step 3: Track, Pay, and Stay in Touch

Once they’re onboarded:

• Track their performance
• Automate commissions
• Share future campaigns or sales events they can plug

Treat them like partners, not one-and-done transactions. That’s how you build loyalty—and repeat sales.

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Final Thoughts: Influencer Recruiting Doesn’t Need to Be Complicated

You don’t need a fancy agency or $10,000 a month to make influencer marketing work.
You just need to:

• Find the right creators
• Reach out like a real human
• Give them tools to succeed
• And actually pay them fairly

Do that consistently, and you’ll build a mini army of creators hyping your brand every day.

Want to launch your influencer affiliate program in minutes (and make it look like a $100k brand while you’re at it)?
Try Jump today.

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_{What is Jump?}

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Jump is like TikTok Shops but for your own website. Jump is the only end-to-end affiliate platform that gives your affiliates their very own storefronts on your website - for FREE.

Book a time below for a brief demo or click here to install Jump- for FREE.

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